Several ventures.
One shared purpose.
Every venture I’ve built solves a different problem for a different person. Business owners who need strategic clarity and better customer experiences. Homeowners who need peace of mind. Women rebuilding after job loss. Families creating beautiful spaces. This is not a portfolio. It is a purpose.
EfficientEdge Strategies
Before I built anything else, I learned how to see businesses clearly. EfficientEdge is the business strategy and customer experience consultancy I built for business owners who know something is not working but cannot see exactly where. I come in, identify the gaps, redesign the experience your customers and team actually have, and build the systems and structure that align your strategy to the outcomes you are trying to reach. Strategy without systems is just a plan. I make sure both exist. This is the expertise that makes every other venture in this ecosystem credible. I do not just have ideas. I build things that work and create experiences people remember.
EdgeGuard Home Concierge
Owning a vacation home in Florida, I learned how hard it is to manage a home when you are out of state. I had two kitchen leaks while I was in New Jersey that caused replacement of flooring and cabinetry. But it was not just about catching leaks. It was about having no one there to verify that the landscaper actually showed up, that the AC service was done right, that the contractor did what they were paid to do, or that everything was simply as it should be. That gap, having no trusted eyes on the ground, is what I felt every single time I left. When I became a Florida resident, EdgeGuard was born. A professional home watch and concierge service that monitors your property, oversees service contractors, and keeps you informed so you never have to wonder what is happening at home while you are away.
EmergeHaven
Laid off in 2023 from corporate America opened my eyes to how hard job hunting is in these times. I almost lost everything from having no income over a prolonged period after living out my savings. I sat with other executive women who had nowhere to turn. From that journey, EmergeHaven was born. A nonprofit recognizing the emotional, financial, and personal toll that sudden financial crisis can have, especially for women who are financially independent.
EvanaHome
When I decided to use the front room in my house as a bar and lounge area, I went looking for compact swivel glider chairs and scoured the internet without finding a single thing that matched what I had in mind. While searching I realized just how little the furniture industry has kept up with how modern people actually live. Having served as General Manager of a Florida furniture showroom, I watched customers walk in day after day searching for quality pieces that would work in their smaller spaces and leaving without finding what they needed. EvanaHome followed. The first luxury furniture brand designed around your smaller space, not the other way around.
EvanaWear
Also while working as GM of a Florida furniture showroom, I struggled to find business casual clothing I could move through the showroom, warehouse, loading dock, and client meetings in the Florida heat all day. No clothing existed for that life that was moisture wicking, cooling, lightweight, and polished enough to move with me. Typical athleisure is too loungey and casual. EvanaWear became the answer, the sister brand to EvanaHome. Polished performance pieces that move with you, not against you.